What to Watch: HMXO

Posted by Bijan Shahrezaey in Fashion

Fashion giants H&M are set to collaborate with XO during Spring this year.

In case you didn’t know, XO is the label of superstar The Weeknd, also known as Abel Tesfaye. The Starboy has become a success in recent years with his music, with hits such as The Hills, Often and many more. Enough about the man, lets talk about XO. The label has become an established designer brand, bringing out stylish new garments for the fans and style enthusiasts.

Prior to The Weeknd’s latest album, the XO label has opened numerous pop up stores selling, limited stock of XO merchandise. These could be found in London, LA, New York, Miami and many more locations, during the beginning of November. On top of this, XO always have general merchandise (along with the odd limited stock) available for the public.

Exciting times are on their way as H&M go side by side with XO to bring out a collection in the Spring season of 2017, more specifically the 2nd March.This collection will be the face of the Spring Icons selected by The Weeknd as he handpicks new styles for the public.

The Weeknd tweeted this exciting new collaboration at the beginning of November.

What should we expect? Will stock be limited?  There are so many things to know. But one thing we do know is that we are excited!


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